Zoyander Street

Photo of custom hand-made hand-held console

Artist-researcher and critic working at the fringes of indie videogames for over a decade.

After becoming increasingly sensitive to the limitations of linear text, I began exploring interactive and tactile mediums of communication, because I want to surface ambiguity and allow mess to stay messy.

My practice focuses on videogames, but also involves other forms of media art and (mis)uses of technology. Led by ethnographic and historical research, I create lo-fi glitchy games and custom hardware for festivals, galleries, and museums, using interaction design to harness the expressive potential of audience participation.

I am a neurodivergent, genderqueer trans man living in South Yorkshire, in the country currently known as the United Kingdom.

  • PhD Student, Sociology, Lancaster University
  • Board of Directors, Typeset Rotherham
  • Board of Trustees, NEoN Digital Arts
  • Board of Directors, Critical Distance
Photo by Jules Lister

Latest updates


🕹 ️Games in art spaces

Hover to reveal My art practice in games engages with social issues and philosophies of identity and ethics, both individual and collective. My major project at the moment aims to demonstrate the challenges facing the trans community in the UK as well as the transformative potential of trans liberation. Since returning to South Yorkshire in late 2015, I have worked with multiple local arts organisations, putting digital art in a variety of public spaces, including places that are more accessible to people who have been culturally excluded from traditional arts spaces.

🏺 Research

Hover to reveal My internships at Chiba City Folk Museum and Chiba City Museum of Art in 2008-2009, and training in History of Design and Material Culture Studies at the Royal College of Art and the Victoria and Albert Museum in 2010-2012, taught me to position historical and anthropological research within the context of arts and culture organisations and the objects and social spaces that they produce. I learned to produce research that would be communicated to a broad audience not just through text, but also through images and objects themselves.

👥 Consulting and support

Hover to reveal I work with creators working at many different scales to make sense of how their work is received and understood. I help game developers at major companies to reflect on their goals and risks when representing marginalised groups, and surface unrecognised opportunities that exist within the commercial constraints of mainstream videogame development. Despite a wildly different scope of resources and possibilities, the work I do with independent artists often addresses similar problems - I help people to make sense of criticism, navigate risks such as rejection, understand their responsibilities towards audiences, identify their values, devise plans that reflect those values, and craft a compelling narrative about their work.