Conflicts about optics and pragmatism of wide spectrum of methods:
- civil disruption
- corporate advocacy, 'getting in the room'
- incremental changes to industrial processes
- awareness raising
Other sources of conflict:
- Artificial conflicts are set up in media landscape, which in turn impact interpersonal conflicts
- Democratic ideals of organising structures undermined by power dynamics -> demoralising
- Very few people identify with the stereotyped image of 'treehugger' - perhaps an 'other' to position oneself against